LONDON — The headline on the press release sounded tantalizing: "Kia unveils groundbreaking self-build CAR with 'Concept i.'" But the accompanying photo just shows a pile of boxes.
It's all an elaborate April Fool's Day prank, which becomes apparent with the last line of the release: "An on-sale date and pricing is yet to be announced by the Korean company, but it currently has no i Kia."
If it did, the DIY car would be equipped with "a selection of existing powertrains from the recently launched cee'd, including the popular 1.6-liter turbodiesel." Transmission options range from a four-speed automatic to a six-speed manual.
Kia explained that the inspiration for the car is taken from "flat-pack furniture" that the customer builds at home. Only an Allen wrench is needed to put together the vehicle — and that's included in the kit.
But there is a catch. The warranty "will vary according to the skill level of the customer." "A simple questionnaire can reveal how adept they are at building the car," according to a Kia statement. "A high score will get a seven-year warranty, a low score about a couple of weeks."
What this means to you: The Kia Concept i is worth nothing more than a chuckle.
-Edmunds.com
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